Versace Tunes into the “Frequency of Sensuality” with Three Masters

Italian luxury house Versace (VERSACE) has unveiled its Spring/Summer 2026 campaign, created in collaboration with three photographers.

Centered on the brand’s core value of “sensuality,” the campaign reinterprets tradition anew and visually completes Versace’s vision of “An Embodied Community.”

The project brings together legendary photographer Steven Meisel, alongside Frank Lebon and Tania Franco Klein, each presenting a distinct vision.

Their perspectives converge to lay bare Versace’s signature bold, boundary-pushing energy—where couture and street, the sacred and the unapologetic collide.

Notably, the campaign is an extension of the “Versace Embodied” project launched last September. Figures from across disciplines—including artists, athletes, and actors—took part to showcase uninhibited self-expression, while street-cast talents such as Drake Carr, Lexi Smith, and Selena Forrest joined to present an authentic vision of community.

Steven Meisel captured the interplay of power and style through his characteristically provocative glamour, while Frank Lebon documented the raw sensibility of the underground through analog techniques. Tania Franco Klein translated the complexity of contemporary desire into cinematic energy through highly saturated compositions.

Through this campaign, Versace is expected to open a new horizon for Italian luxury—proposing, beyond clothing, uncompromising self-expression and a singular way of life.